In our research, Why we give, a feeling of social conscience was the most widely-given reason to give to charity. Whatever type of charity work they supported, 96% said they felt they had a moral duty to use what they had to help others, a sentiment very much rooted in their personal values and principles.
Having the power to improve the lives of others is, to many people, a privilege, and one that comes with its own sense of obligation. Acting on these powerful feelings of responsibility is a great way to reinforce our own personal values and feel like we’re living in a way that is true to our own ethical beliefs.
Offering the fund online
Global Impact set up a text-to-give campaign
Created customized landing pages for select workplaces
Enable donation match programs
An example of this practice is Global Impact’s Typhoon Haiyan Relief Fund Global Impact.
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